If you’re a theatre producer or part of a team working to bring a piece of theatre to life in front of a paying audience, it’s important to make sure you sell tickets and have a full house. This guide, created by the Marketing team at The Old Vic, offers detailed advice on how to formulate marketing copy for your production, as well as information on how to write press releases and how to adapt copy for different web-based platforms. The booklet is available to read below or to download further down this page.

PDF designed by Matt Hodges